Albert Einstein was a German-born theoretical physicist who developed the general theory of relativity, one of the two pillars of modern physics (alongside quantum mechanics).While best known for his mass–energy equivalence formula E = mc2 (which has been dubbed "the world's most famous equation"), he received the 1921 Nobel Prize in Physics "for his services to theoretical physics, and especially for his discovery of the law of the photoelectric effect". The latter was pivotal in establishing quantum theory.
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Après plusieurs jours d'une intense préparation, Marine Lorphelin est finalement parvenue à se classer seconde dans le prestigieux concours Miss World 2013. Une très belle victoire ...
Miss world 2013
C'est Miss Philippines, Megan Young, qui a remporté ce samedi le titre de Miss Monde 2013, au cours d'une cérémonie organisée à Bali, en Indonésie. La jeune femme dont le pays avait été classé à la deuxième place l'an dernier, s'est hissée cette fois sur la première marche du podium juste devant Marine Lorphelin, Miss France 2013. Agée de 23 ans, Megan Young multiplie les activités dans son pays : mannequin, actrice ou encore animatrice de télévision.
Numerous ceremonies and events will be held in the Washington area to commemorate the 12th anniversary of the Sept. 11 attacks.
Find some of the events listed below, and leave a comment with suggestions for other ways to remember the events of Sept. 11, 2001.
Pentagon Memorial .
A private ceremony will be held from 9:30 a.m. to 11 a.m. at the Pentagon Memorial for survivors and families of those who lost their lives in the attack on the Pentagon. The memorial will be opened to the public following the ceremony.
Congressional Remembrance Ceremony
A public ceremony will be held on the front step of the Capitol building at 11 a.m.
National Day of Service
People are urged to perform a charitable service on Sept. 11. Find a volunteer opportunity or pledge to do an unofficial good deed at 911day.org.
Alexandria Remembering 9/11
The City of Alexandria will hold a public remembrance ceremony at 10 a.m. in Market Square, 301 King St.
Arlington County Commemorative Event
Arlington County will hold a public ceremony to remember the 184 victims who died on the Pentagon grounds. There will be a moment of silence at 9:37 a.m.
Moment of Silence at Arlington Cemetery
A moment of silence will be held at Arlington Cemetery at 9:37 a.m.
Muslims for Life Blood Drive
A blood drive will be held from 8:30 a.m. to 2 p.m. at the Russell Senate Office Building on Constitution Avenue in Northeast Washington.
Two Million Bikers Ride
Thousands of motorcyclists are expected to ride to D.C. in memory of the Sept. 11 attacks. The riders did not receive a permit so streets will not be closed and traffic will not be blocked off, but they are expected to ride through the District by midday.
Day of Remembrance at American University
There will be a moment of silence at 10 a.m. in front of the campus’s 9/11 Memorial, and a candlelight vigil at 10 p.m.
George Washington University Day of Remembrance
The university will hold a moment of silence at 8:46 a.m. A candlelight vigil will be held at 7 p.m. in memory of the nine GWU alumni who died in the attacks.
9/11 Heroes Run Arlington
On Saturday, a 5K benefit run will be held in memory of the 9/11 events. The race starts at 8:30 a.m. in Crystal City
A 30-second video of a newborn baby shows the infant silently snoozing in its crib, his breathing barely perceptible. But when the video is run through an algorithm that can amplify both movement and color, the baby’s face blinks crimson with each tiny heartbeat.
The amplification process is called Eulerian Video Magnification, and is the brainchild of a team of scientists at the Massachusetts Institute of Technology’s Computer Science and Artificial Intelligence Laboratory.
The team originally developed the program to monitor neonatal babies without making physical contact. But they quickly learned that the algorithm can be applied to other videos to reveal changes imperceptible to the naked eye. Prof. William T. Freeman, a leader on the team, imagines its use in search and rescue, so that rescuers could tell from a distance if someone trapped on a ledge, say, is still breathing.
“Once we amplify these small motions, there’s like a whole new world you can look at,” he said.
The system works by homing in on specific pixels in a video over the course of time. Frame-by-frame, the program identifies minute changes in color and then amplifies them up to 100 times, turning, say, a subtle shift toward pink to a bright crimson. The scientists who developed it believe it could also have applications in industries like manufacturing and oil exploration. For example, a factory technician could film a machine to check for small movements in bolts that might indicate an impending breakdown. In one video presented by the scientists, a stationary crane sits on a construction site, so still it could be a photograph. But once run through the program, the crane appears to sway precariously in the wind, perhaps tipping workers off to a potential hazard.
It is important to note that the crane does not actually move as much as the video seems to show. It is the process of motion amplification that gives the crane its movement.
The program originally gained attention last summer when the team presented it at the annual computer graphics conference known as Siggraph in Los Angeles.
Since then, the M.I.T. team has improved the algorithm to achieve better quality results, with significant improvements in clarity and accuracy.
Michael Rubinstein, a doctoral student and co-author on the project, said that after the presentation and subsequent media coverage, the team was inundated with e-mails inquiring about the availability of the program for uses ranging from health care to lie detection in law enforcement. Some people, says Mr. Rubinstein, inquired about how the program might be used in conjunction with Google’s glasses to see changes in a person’s face while gambling.
“People wanted to be able to analyze their opponent during a poker game or blackjack and be able to know whether they’re cheating or not, just by the variation in their heart rate,” he said.
The team posted the code online and made it available to anyone who wanted to download it and run the program. But to do so required some technical expertise because the interface was not simple to use. Last week, Quanta Research Cambridge, a Taiwan-based manufacturer of laptop computers that helped finance the project, provided a way for people toupload video clips to their Web site and to see a video that is run through the program.
The project is also financed by the National Science Foundation and Royal Dutch Shell, among others.
The team is also working toward making the program as an app for smartphones. “I want people to look around and see what’s out there in this world of tiny motions,” said Mr. Freeman.
Robocop gets rebooted in this big-screen MGM production from director José Padilha. The picture will once again surround a slain police officer (played by The Killing's Joel Kinnaman) who gets resurrected as a crime-fighting cyborg until memories of his previous life begin to make him doubt his corrupt corporate overlords. Gary Oldman co-stars as the doctor who suffers a crisis-of-conscience after bringing life back to the man in the form of a mechanical body and reprogrammed brain, while Samuel L. Jackson plays a larger-than-life media mogul.
Labor Day in the United States is a holiday celebrated on the first Monday in September. It is a celebration of the American labor movement and is dedicated to the social and economic achievements of workers. It constitutes a yearly national tribute to the contributions workers have made to the strength, prosperity, and well-being of their country.
Labor Day was promoted by the Central Labor Union and the Knights of Labor, who organized the first parade in New York City. After the Haymarket Massacre, US President Grover Cleveland feared that commemorating Labor Day on May 1 could become an opportunity to commemorate the affair. Thus, in 1887, it was established as an official holiday in September to support the Labor Day that the Knights favored.[1]
The equivalent holiday in Canada, Labour Day, is also celebrated on the first Monday of September. In many other countries (more than 80 worldwide), "Labour Day" is synonymous with, or linked with, International Workers' Day, which occurs on May 1st.
2020 Olympics - Istanbul, Tokyo and Madrid Promotional Candidate Videos
The 2020 Summer Olympics, officially known as the Games of the XXXII Olympiad, is a planned major international sports eventthat is scheduled to be held from 24 July – 9 August 2020 in Tokyo, Japan. Tokyo was announced as the host city at the 125thIOC Session in Buenos Aires, Argentina, on 7 September 2013.
The other candidate cities for the 2020 Olympics were Madrid, Spain, and Istanbul, Turkey, which received the same number of votes in the first round of selection; after a decisive runoff vote between the two bids, Madrid was announced as having been eliminated.
How to Choose a Domain Name and the Best Tools That Can Help You
Many business owners and Internet entrepreneurs rush in by registering a domain without too much thinking or doing enough research about the domain name they bought. While we should note that a domain name isn’t the most important factor in the success of your website and how high it will rank on Google, it is important enough that you should look into it and optimize the name to suit your business as best as possible.So how does one choose a domain name that is good? We will go over some good tips and the do’s and dont’s of choosing a domain name and review some of the best tools you can get for this task. Let us get started!
How to Choose a Domain Name Based On Keywords
If you are starting a blog, for example, in the niche “home insurance reviews” your primary task is to find several keywords you want your business to focus on. Don’t aim too high as there are some keywords that you may not be able to rank first due to hard competition, but you can always find some unique keywords that have little competition. You can use Google Insights for free to check the popularity of a keyword for the worldwide web or even specific regions and countries. This is the beginning of answering the question: how to choose a domain properly? Use this powerful tool to narrow down the important keywords for you business. You can use these keywords to come up with an interesting domain name that is pretty straightforward. Maybe somethings like “BestHomeInsuranceUK.com” if your service is region specific? Sure it may sound too common at first, but with enough brainstorming you can get something rather unique that is based on your keywords.
Google Insights Control Panel
Choose a Unique Domain Name
Don’t try to get a domain that sounds like a different version of something that already exists and is quite popular. Imagine that you are in a business that deals in Forex and stock trading online and you main competition is MoezStocks.com. Do not be one of those who will get a domain like StockMoz.com or anything similar. The fact that a similar site (in terms of domain name) existed before yours means that you will stay in their shadow and your brand or business will not rank as high as you want it. In some cases you can even have legal issues with this!
So how to choose a domain name that is unique for your online brand? Do research and brainstorming, think about the field you are in and terms that are related to it that may be humorous or smart references.
Most of the time You Should Go For a .com Extension
Another thing we should points out is that you should choose your domain name
Domain Name Popularity
extension carefully. Your TLD (top-level domain) should be something that works good for your business or blog and most of the time this is a .com domain. If you have no practical use of a domain such as .tv or .me then don’t go for it. Also, people almost instinctively type in.com when they try to search for a website directly. What if you used a cheaper .info domain and suddenly lost a valuable client just because of that? For this reason you should also consider domain forwarding as a good idea. Register the same name with .net and .org extensions and have them forward to your main .com site. A lot of popular sites do this and it really helps them gather traffic.
Interesting fact: Here is how a company named Domainr made their domain name: domai.nr and it’s pretty good-looking and a nice use of a not so popular TLD. If you can combine your brands name with a TLD then you can have yourself a pretty nice brand.
Keep it Short and Simple
While a domain name like BestHomeInsuranceInWesternEngland.co.uk looks pretty straightforward it is something you should avoid. If your domain name is focused on a particular keyword then don’t add too many unnecessary keywords to the combo. Up to three should be quite enough. If you, however, are building your own brand name than go for a clear and simple name like Hotmail.com. Just by reading it you already have a good idea on what the site is about. A name like Zillow.com doesn’t really ring any bells and requires a lot more work to brand and promote.
Think ahead!
The Do’s and Dont’s of Choosing a Domain Name
Armed with the knowledge of the chapters above we can create a general list of things you need to avoid and the things you must take note off when choosing a domain name.
The Do’s:
Research the keywords of the niche and choose a few that would go well
Go for a .com if no other extension name explains the purpose of your site in any other special way.
Still buy a .com domain even if your site is .org or .net do use it for redirecting. For example the popular site SEOmoz.org still has a .com version that redirects to the .org website.
Make your domain name as short and simple as possible. If you are building a brand (for example a blog about movies) then go for something original, but have it still be pretty self-understandable.
If needed you can use hyphens in your domain name and it may even improve your page rank on Google. For example, cheap-flights.com looks pretty good.
The Dont’s:
Never use long domain names that are hard to remember and type.
Do not include the letters q, z, x, p or w unless necessary as these are the letters people most commonly type incorrectly.
Never use slang in your domain name.
Avoid numbers and special characters. However, this doesn’t mean you can’t use these to build a brand. For example, 9gag.com, uses numbers to make itself more unique and the “9″ is a part of the brand and the title explains the purpose of the site well. However, a serious company should not do this.
If you do have to use a number try not to go for a zero. The 0 and O can sometimes be mistaken and you don’t want to lose traffic because of this.
Five Tools That Can Help You Choose a Domain Name
As promised we will also go over the tools that can be very useful in choosing your domain name. Google Insights is a good way to find the keywords, but won’t help you in arranging them and coming up with something unique. Here is our top 5 picks:
Domainr (http://domai.nr/) is a tool you don’t even have to download and is easy to use right away! You can use it to type in your keywords and get suggestion and then instantly check if the domain is available or on sale by the owner. It doesn’t provide you with too much ability to research, but it is one of the fastest domain searchers on the Internet and great for those situations when you are brainstorming and need to check something out really fast.
Tool Interface
dnScoop (http://www.dnscoop.com/) is a very interesting tool with several usages. You can use it to check some estimated values of your domain or website (which you already have) to get some insight in how you stand. But, there are also cases when somebody is offering you a domain they own and the price can seem to big. You can use this tool to see if the domain they are offering you is really worth it or just a scam.
Ajax Whois (http://ajaxwhois.com/) is a fresh, clean domain checker tool similar to Domainr with a free and instant WhoIs feature in case you want to contact the owner of a domain you think is for sale to inquire about the price.
Domain Tools (http://www.domaintools.com/) is a bit slower and less use friendly then Ajax Whois or Domainr, but has some of the functions they lack. They provide you with information on whether or not a domain name is registered, whois information and provide you with suggested names as well.
Dot-o-mator (http://www.dotomator.com/) helps you generate your website name and is great for those situations when you have writers block. Enter several keywords as prefixes and sufixes and the Dot-o-mator will generate suggestion and check if they are available.The tool also has some presets you can use as well.
Bonus Tip: Think About Domain Forwarding!
Another practical example of domain forwarding is this: imagine you register a name like TheCheapestHotelsInLondon.co.uk because you believe it will help in your rank on Google. In theory yes, but what if you wanted to promote this URL outside the Internet, how would be people be able to remember it? It is quite long, right? Why not register a domain name like HotelsLondon.com and have this redirect to your main web page? People who see it on signs or banners will remember it and will find the site easily. Here is another interesting use of domain forwarding you should consider if your site becomes very popular: a lot of people tend to spell a word in a domain incorrectly. Sometimes you can even make a mistake when writing something as simple as ”Google.com”. But the smart people and Google don’t want others to use this to their advantage so they registered even domain names like “Gooogle.com” or “Googl.com” so that they forward to their main site. A smart strategy.
Li-Fi is the term some have used to label the fast and cheap wireless-communication system, which is the optical version of Wi-Fi. The term was first used in this context by Harald Haas in hisTED Global talk on Visible Light Communication.
The technology was demonstrated at the 2012 Consumer Electronics Show in Las Vegas using a pair of Casio smartphones to exchange data using light of varying intensity given off from their screens, detectable at a distance of up to ten metres.
In October 2011 a number of companies and industry groups formed the Li-Fi Consortium, to promote high-speed optical wireless systems and to overcome the limited amount of radio-based wireless spectrum available by exploiting a completely different part of the electromagnetic spectrum. The consortium believes it is possible to achieve more than 10 Gbps, theoretically allowing ahigh-definition film to be downloaded in 30 seconds.
Li-Fi has the advantage of being able to be used in sensitive areas such as in aircraft without causing interference. However, the light waves used cannot penetrate walls.
Later in 2012, PureVLC, a firm set up to commercialize Li-Fi, will bring out Li-Fi products for firms installing LED-lighting systems.
50th Anniversary of the first laser. The first laser ever created is in Vancouver. Its late inventor, Ted Maiman, moved here in 1999. His wife Kathleen Maiman shows us how it works.
Radio frequency identification, or RFID, is a technology that uses tiny electronic tags to store and broadcast information. When exposed to a radio wave of the correct frequency, the tag broadcasts its information to the scanner, allowing users to collect large amounts of information quickly. The use of these tags to track and store information about individuals, however, has led to some concerns about their widespread use.
RFID Tags
RFID tags are small devices that contain a circuit designed to store information and an antenna for receiving and broadcasting radio signals. Passive tags are unpowered, relying on the energy from the incoming radio wave to power the broadcast, and have a range measured in feet. Active tags contain an integral power source of some kind, and can broadcast over larger distances. Common uses of RFID tags include encoding them with product information for inventory purposes and encoding personal data on identification or financial documents to speed verification.
Tracking
RFID tags allow companies to track items in inventory, but if the tags remain active after the point of purchase, they can also serve to track consumers. For instance, if you buy a shirt and the clerk neglects to deactivate the tag, the unique identifier in that tag will show up every time you return to the store to shop, or go anywhere else that uses RFID scanners for inventory purposes. Collating a scan of a worn RFID tag with a purchase can give a retailer your identity information, and from there allow them to build up a profile of your shopping and spending habits.
Privacy
Privacy concerns do not end at the retail level. If RFID becomes widespread, the ability to track someone via passive tags in clothing or carried items could become important in criminal investigations or civil disputes. RFID tags associated with big-ticket purchases could provide criminals with information about suitable households to target simply by scanning trash at the curb. Active RFID tags could even provide information to third parties about the contents of your home and your activities, all without your knowledge.
Identity Theft
Another downside of RFID’s widespread use is the possibility outsiders to gain access to identity data. Encoding personal data to RFID tags in passports and other important documents can speed customs checkpoints and other areas where citizens must show their papers, but third parties can also read these chips by using a scanner tuned to the right frequency. Government agencies and financial institutions that use RFID encode this information, but if a commonly used cipher is broken or compromised, it could lead to widespread identity theft.
This cloud computing video explains SaaS, PaaS and Iaas -- otherwise known as "software as a service", "platform as a service" and "infrastructure as a service". It is produced and presented by Christopher Barnatt, author of ExplainingComputers.com and "A Brief Guide to Cloud Computing" .
This is a simple video clarified some step of making a CD
The Compact Disc, or CD for short, is an optical disc used to store digital data. It was originally developed to store and play back sound recordings only, but the format was later adapted for storage of data (CD-ROM), write-once audio and data storage (CD-R), rewritable media (CD-RW), Video Compact Discs (VCD), Super Video Compact Discs (SVCD), PhotoCD, PictureCD, CD-i, and Enhanced CD. Audio CDs and audio CD players have been commercially available since October 1982.
Standard CDs have a diameter of 120 millimetres (4.7 in) and can hold up to 80 minutes of uncompressed audio or 700 MB (700 × 106 bytes) of data. The Mini CD has various diameters ranging from 60 to 80 millimetres (2.4 to 3.1 in); they are sometimes used for CD singles, storing up to 24 minutes of audio or delivering device drivers.
CD-ROMs and CD-Rs remain widely used technologies in the computer industry. The CD and its extensions are successful: in 2004, worldwide sales of CD audio, CD-ROM, and CD-R reached about 30 billion discs. By 2007, 200 billion CDs had been sold worldwide.[1] Compact Discs are increasingly being replaced or supplemented by other forms of digital distribution and storage, such as downloading and flash drives, with audio CD sales dropping nearly 50% from their peak in 2000
Maybe we need to know How the first transistor worked !
Bill uses a replica of the point contact transistor built by Walter Brattain and John Bardeen at Bell Labs. On December 23, 1947 they used this device to amplify the output of a microphone and thus started the microelectronics revolution that changed the world. He describes in detail why a transistor works by highlighting the uniqueness of semiconductors in being able to transfer charge by positive and negative carriers.
Most amazing strange phenomenon - simple wireless homopolar motor! Homopolar motor with no battery wire. Build your own fastest. Are you tired of stupid experiments?
MIT engineers have developed a fuel cell that runs on the same sugar that powers human cells: glucose. This glucose fuel cell could be used to drive highly efficient brainimplants of the future, which could help paralyzed patients move their arms and legs again.
The fuel cell, described in the June 12 edition of the journal PLoS ONE, strips electrons from glucose molecules to create a small electric current. The researchers, led by Rahul Sarpeshkar, an associate professor of electrical engineering and computer science at MIT, fabricated the fuel cell on a silicon chip, allowing it to be integrated with other circuits that would be needed for a brain implant.
The idea of a glucose fuel cell is not new: In the 1970s, scientists showed they could power a pacemaker with a glucose fuel cell, but the idea was abandoned in favor of lithium-ion batteries, which could provide significantly more power per unit area than glucose fuel cells. These glucose fuel cells also utilized enzymes that proved to be impractical for long-term implantation in the body, since they eventually ceased to function efficiently.
The new twist to the MIT fuel cell described in PLoS ONE is that it is fabricated from silicon, using the same technology used to make semiconductor electronic chips. The fuel cell has no biological components: It consists of a platinum catalyst that strips electrons from glucose, mimicking the activity of cellular enzymes that break down glucose to generate ATP, the cell's energy currency. (Platinum has a proven record of long-term biocompatibility within the body.) So far, the fuel cell can generate up to hundreds of microwatts - enough to power an ultra-low-power and clinically useful neural implant.
"It will be a few more years into the future before you see people with spinal-cord injuries receive such implantable systems in the context of standard medical care, but those are the sorts of devices you could envision powering from a glucose-based fuel cell," says Benjamin Rapoport, a former graduate student in the Sarpeshkar lab and the first author on the new MIT study.
Rapoport calculated that in theory, the glucose fuel cell could get all the sugar it needs from the cerebrospinal fluid (CSF) that bathes the brain and protects it from banging into the skull. There are very few cells in the CSF, so it's highly unlikely that an implant located there would provoke an immune response. There is also significant glucose in the CSF, which does not generally get used by the body. Since only a small fraction of the available power is utilized by the glucose fuel cell, the impact on the brain's function would likely be small.
A team of researchers at Brown University, Massachusetts General Hospital and other institutions recently demonstrated that paralyzed patients could use a brain-machine interface to move a robotic arm; those implants have to be plugged into a wall outlet.
What next after the Higgs? Scientists use huge telescope buried 8000ft under South Pole to hunt for ANOTHER mystery particle
World's biggest telescope to hunt for mysterious 'neutrinos'
Particles could help explain origin of universe
Mega-detector built 8,000ft under ice near South Pole
Machine took 10 years to build
Scientists are using the world's
biggest telescope, buried deep under the South Pole, to try to unravel
the mysteries of tiny particles known as neutrinos The discovery could shed light on how the universe was made. The mega-detector, called IceCube, took 10 years to build 8,000ft below the Antarctic ice. At
one cubic km, it is bigger than the Empire State building, the Chicago
Sears Tower - now known as Willis Tower - and Shanghai's World Financial
Center combined.
The final Digital Optical Module (DOM) descends
down a bore hole in the ice as it is deployed in the IceCube array, the
world's largest neutrino observatory, built under the Antarctic tundra
near the US Amundsen-Scott South Pole Station
The IceCube array uses strings of sensors taht
are lowered down deep boreholes in the ice. The IceTop has two layers of
detectors just below the surface. The Eiffel Tower is depicted, bottom
right, to show the detector's size
WHAT ARE NEUTRINOS - AND WHY ARE WE LOOKING FOR THEM?
Very little is known about neutrinos,
but they are believed to carry information about the birth of our
galaxy and the mystery of black holes.
Physicists think that they are born
when violent cosmic events, such as colliding galaxies or distant black
holes, occur at the very edges of the universe. Able
to travel billions of light years through space without being absorbed
or deflected either by magnetic fields or by atoms, these mysterious
high-energy particles could provide answers to some of the most
fundamental questions about the universe.
Designed to observe neutrinos, which
are emitted by exploding stars and move close to the speed of light, the
telescope is attracting new attention in the wake of last week's
discovery of a particle that appears to be the Higgs boson - a basic
building block of the universe. ‘You
hold up your finger and a hundred billion neutrinos pass through it
every second from the sun,’ said Jenni Adams, a physicist at the
University of Canterbury in New Zealand, who works on IceCube. IceCube
is essentially a string of light detectors buried in the ice through
hot water drilling. When neutrinos, which are everywhere, interact in
the ice, they produce charged particles that then create light, which
can be detected. The
ice acts as a net that isolates the neutrinos, making them easier to
observe. It also protects the telescope from potentially damaging
radiation. ‘If a
supernova goes off in our galaxy now, we can detect hundreds of
neutrinos with IceCube,’ Adams told reporters at the International
Conference on High Energy Physics in Melbourne. ‘We won't be able to see them individually, but the whole detector will just light up like a massive fireworks display.’
Artist's impression of a 'Cerenkov light cone'
passing through the IceCube telescope, left. IceCube will encompass
AMANDA (yellow cylinder), right, a smaller neutrino detector. The
coloured dots show where the passage of a neutrino has been detected by
the modules as it passes through the array
Scientists
are attempting to track the particles to discover their points of
origin, in the hope that will give clues on what happens in space,
particularly in unseen parts of the universe known as dark matter. Before
IceCube was completed in 2010, scientists had observed just 14
neutrinos. With the huge new instrument, paired with another telescope
in the Mediterranean, hundreds of neutrinos have been detected. So
far, all of those have been created in the earth's atmosphere, but
IceCube scientists hope to eventually detect those from space. ‘Neutrinos ... will point back to where they came from,’ Adams said. Read more: DAILY MAIL
Another practical example of domain forwarding is this: imagine you register a name like TheCheapestHotelsInLondon.co.uk because you believe it will help in your rank on Google. In theory yes, but what if you wanted to promote this URL outside the Internet, how would be people be able to remember it? It is quite long, right? Why not register a domain name like HotelsLondon.com and have this redirect to your main web page? People who see it on signs or banners will remember it and will find the site easily. Here is another interesting use of domain forwarding you should consider if your site becomes very popular: a lot of people tend to spell a word in a domain incorrectly. Sometimes you can even make a mistake when writing something as simple as ”Google.com”. But the smart people and Google don’t want others to use this to their advantage so they registered even domain names like “Gooogle.com” or “Googl.com” so that they forward to their main site. A smart strategy.
